In Japanese, they mean "beautiful skin". We believe that taking care of yourself and the desire to feel good and beautiful in your skin is not just focusing on appearance or mere vanity. It is an integral part of a happy, healthy and conscious lifestyle.
Although the Kiré Skin brand has existed since September 2018, its history actually began much earlier. This beautiful story begins in London, specifically around White City, where the founder of the brand - My Tran, moved at the age of 19. Part of the My room was occupied mainly by books, books and once again books and her new friend. Ayami would wake up at 6am every morning to go through her skin cleansing and skincare ritual! Evidently it was working because her complexion was flawless. For most of the Asian women My met in London, whether Japanese or Korean, finding time for yourself to take care of your body was not a chore, but rather a pleasure! They follow their ritual every day: they take care of the skin to look beautiful all the time, regardless of age, making make-up cosmetics completely unnecessary for them.